Frequently asked questions - In Touch Digital Experience Platform

What is a DXP

A digital experience platform is a type of software that allows businesses to create, manage, and deliver personalized digital experiences to their customers across multiple channels, including websites, mobile apps, and social media. A digital experience platform typically includes tools for content management, customer engagement, and data analysis, and can help businesses improve their online presence and better engage with their customers.

Is your DXP just a website

Our Digital Experience Platform is a SAAS (Software as a Service).

Software as a Service (SaaS) is a type of software delivery model in which a software application is hosted by a third-party provider and made available to customers over the internet. Customers can access the software through a web browser or a mobile app and use it to perform a variety of tasks, such as managing customers, processing orders, or analyzing data.

A website, on the other hand, is a collection of web pages that are hosted on a web server and can be accessed over the internet through a web browser. A website can be used to share information, sell products or services, or provide a platform for users to interact with one another.

SaaS providers are responsible for maintaining and updating the software, while website owners are responsible for maintaining and updating their own websites.

Our platform offers the performance, features, security and scalability that many websites cannot.

Why should I consider your platform over Wordpress

Word press is a very popular platform, but at it's core it is a blog. There is no limit to the number of plug-ins that can be added on top to extend it's abilities. The Wordpress core is secure, but once you start adding plug-ins it increases the exposure to security risks. It is important to choose a Wordpress provider that is security aware to protect you and your visitors.

Our platform is a SaaS (Software as a Service) platform so you do not have to worry about updating the software. We also offer many features that are not offered with most Word press installations.

Frequently asked questions - In Touch Communication Platform

Do customers want text offers

75% of customers like offers sent by text. Leveraging this method will increase sales.

Do customers want to be contacted by text

90% of leads prefer to be texted as opposed to called. Texting with a lead in the sales process can double conversions. Response rates from text are 209% higher than those from phone calls

I have a chat bot on my site, why is your In Touch system any different

Visitors have an expectation with a chat bot that they won't be talking to a human initially. Our system let's them contact a real person during business hours and schedule a response after hours.There is less friction than what most chat bots offer.

What if the visitor doesn't want to text

That's OK. Our system integrates with email and there are also options to put a call through now or at a later time.

Why do I need software to send texts when I can just use my personal cel

There are many reasons using a personal device for sending business messages is a bad idea, the biggest being legal reasons. There may be legal implications to using your personal phone for business communication. For example, if you are required to retain business records or emails for a certain period of time, it may be difficult to do so if they are stored on your personal phone. There are also laws like the CCPA and others that can affect these communications.

Why should I be texting my prospects/customer/clients

People look to their text messages as a priority because that's where they expect important items to be. Text open rates are almost 100%, email open rates are on avaerage 20-30%.